Walking down a fashionable lane in Mumbai, I spotted this striking piece of art on the wall of Nirav Modi’s jewelery shop. The shop shut down because its owner left the country with about USD 2 billion allegedly embezzled from banks. My first guess was that the hashtag at the bottom of this piece of art, “#missingirls”, refers to a well-known snippet from the 2011 census of India. It turned out that in the population of 1.21 million that year there were 940 women to 1000 men. This means that there are about 35 million women missing from India. But I was wrong. This work is part of a campaign by an NGO to raise awareness about the trafficking of young girls. The clever campaign crowd sources the creation of this piece of street art.